Tata Motors Launches Adventure X for Harrier and Safari SUVs | Introductory Prices Start at ₹18.99 Lakh

 Tata Harrier and Safari Adventure X Launch – official image showing both SUVs with key features like ADAS, 360° surround view, and new Adventure X Persona design.

(Image Credit: Tata Motors)

Tata Harrier and Safari Adventure X Launch grabs attention with a strategic refresh across Tata’s flagship SUVs. These new variants offer a compelling blend of rugged design, advanced driver assistance technologies, and off-road capability — all at an attractive starting price of ₹18.99 lakh for the Harrier and ₹19.99 lakh for the Safari (ex-showroom, Delhi).

Positioned as feature-loaded mid and top-tier variants, the Adventure X reinforces Tata’s commitment to offering premium SUVs that meet the aspirations of modern Indian buyers — from urban explorers to highway cruisers and adventure seekers.

 What’s New in the Adventure X ?

With the introduction of Adventure X, Tata Motors has streamlined the variant lineup, reducing complexity for customers and enhancing value. The Harrier now comes in six variants (down from 11), and the Safari offers five well-structured trims.

Key highlights of the Adventure X include:

  • ADAS Level 2 safety suite with 13 advanced features (Adaptive Cruise Control, Auto Emergency Braking, Lane Departure Warning, etc.)
  • Land Rover-inspired Command Shifter (AT variants)
  • Trail Hold Electronic Parking Brake (EPB) with Auto Hold
  • Trail Response Modes (Normal, Rough, Wet)
  • 26.03 cm Ultra HD Twin Screens – infotainment + digital driver cluster
  • Ergo Lux Driver Seat with Memory and Welcome function (Safari)
  • 360° Surround View Camera and Blind View Monitor (Safari)
  • Voice-Assisted Panoramic Sunroof
  • Rugged styling themes with new colour options and exclusive forged alloys

 Performance and Platform

Both Harrier and Safari Adventure X variants are built on the robust OMEGARC architecture, derived from Land Rover’s D8 platform. They are powered by a 2.0L Kryotec turbocharged diesel engine, producing 170 PS of power and 350 Nm of torque.

Transmission options include:

  • 6-speed Manual Transmission
  • 6-speed Automatic (available on Adventure X and higher variants)

Drive is further enhanced with:

  • Multi-Drive Modes: City, Sport, Eco
  • Terrain Response Modes: Normal, Rough, Wet

Exterior & Interior Highlights

Harrier Adventure X

 Tata Harrier and Safari Adventure X Launch – official image showing both SUVs with key features like ADAS, 360° surround view, and new Adventure X Persona design.

(Image Credit: Tata Motors)

  • Exterior: Seaweed Green with R17 Titan Forged Alloys
  • Interior: Onyx Trail theme with black leatherette seats and tan accents

Safari Adventure X

(Image Credit: Tata Motors)

  • Exterior: Supernova Copper with R18 Apex Forged Alloys
  • Interior: Adventure Oak theme featuring tan leatherette seats, sculpted dash, and premium contrast elements

The SUVs retain their iconic SUV stance with a high-set bonnet, wide grille, and elevated driving position, now refined with persona-specific design cues and mascots.

Variant-Wise Pricing (Ex-Showroom, Delhi)

Tata Harrier

VariantPrice (INR)
Smart₹14,99,990
Pure X₹17,99,000
Adventure X₹18,99,000
Adventure X+₹19,34,000
Fearless X₹22,34,000
Fearless X+₹24,44,000

Tata Safari

VariantPrice (INR)
Smart₹15,49,990
Pure X₹18,49,000
Adventure X+₹19,99,000
Accomplished X₹23,09,000
Accomplished X+ (7S)₹25,09,000
Accomplished X+ (6S)₹25,19,000

Note: Prices are introductory and valid until October 31, 2025.

Safety Ratings & Real-World Use

Both the Tata Harrier and Safari have earned a 5-star Global NCAP safety rating, placing them among the safest SUVs in their segments. The ADAS features have been calibrated for Indian road conditions, providing real-time assistance without being overly intrusive.

According to early reviews and test drives:

  • Adaptive Cruise Control performs reliably in mixed traffic
  • Lane Departure Warning and Emergency Braking are well-tuned
  • The Command Shifter and Trail Modes offer true off-road capability for weekend explorers

Official Statement

“The Harrier and Safari have always been more than just vehicles — they symbolize lifestyle, exploration, and premium ownership. With the Adventure X , we’re enabling more customers to experience this with best-in-class tech, styling, and off-road capability at a disruptive price,” said Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd.

Conclusion

The Adventure X is a strategic evolution of Tata’s SUV lineup. It not only enhances the Harrier and Safari’s appeal among value-conscious buyers but also challenges segment competitors like the Mahindra XUV700, MG Hector, Hyundai Alcazar, and Jeep Compass.

With premium features, refined styling, advanced safety, and a competitive price tag, the Harrier and Safari Adventure X variants offer a unique blend of luxury and adventure — without compromise.

For more details and to book a test drive Tata Harrier Adventure X and Tata Safari Adventure X

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